Cum se prezinta un produs nou

(puteti sari direct la 1:15)
pentru metode mai normale, 2 pagini la TechCrunch:
How to demo your startup part 1
How to demo your startup part 2

cateva parti interesante mai jos:

16. Horrible ways to start your presentation:
a) Talk about your bio and your business accomplishments. (We don’t care, we can talk about that later if your product is any good.)
b) Talk about the market size. (We don’t care, we can talk about that later if your product is any good.)
c) Give an overview of the competitive landscape. (We don’t care, we can talk about that later if your product is any good.)

4. Talk about what you’ve done, not what you’re going to do.
Weak startups and their leaders seem to immediately start talk about “what’s next,” as opposed to focusing on the core product. Anyone can say we’re going to add: a mobile version, collaborative filtering, an advertising network, visualizations, a marketplace, a browser plugin, a browser and a social network to their product. In fact, given the amount of open source and off the shelf software out there, combined with the large number of developers in the world, anyone can bolt these things on to their service in a week or three.

Who cares what you’re going to bolt on to your startup? What really matters is the core functionality of your startup.

Steve Jobs has become at once the world’s greatest salesman and product developer because he only announces Apple’s achievements. He doesn’t waste time on what Apple’s going to do: he talks about the here and now. Microsoft’s old strategy was to talk about products that were coming and that put them in the horrible position of having to backpedal when they changed their mind about a product.